In this article they discuss the reasons every small business needs a website. Websites were a must have for a long time until everything migrated to social media. But now, everything is pointing to websites being king for businesses. On a business website, you are 100% in control of what your customers do and do not see. Your potential customers are googling you and you need to be in control of what they find. This article talks about “7 Non-Negotiable Reasons Why Your Small Business Needs a Website” and “Common Objections Business Owners Make Against Having a Website.”

Article Source: https://www.bluecorona.com/blog/do-i-need-a-website

Website Design: https://suwebsites.com

Article Summary:

REASON #1: 30% OF CONSUMERS WON’T CONSIDER A BUSINESS WITHOUT A WEBSITE

Your website is your number one marketing asset because we live in a digital age. Americans spend on average 23.6 hours online per week and are on their mobile devices for up to five hours per day.

REASON #2: PEOPLE ARE SEARCHING FOR YOU ONLINE

One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 93 percent of online experiences begin with a search engine.

REASON #3: 63% OF CONSUMERS USE WEBSITES TO FIND AND ENGAGE WITH BUSINESSES

According to LSA’s (Local Search Association) April 2017 report, “The Digital Consumer Study,” 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers.

REASON #4: 48% OF CONSUMERS SAY A WEBSITE IS THE BIGGEST DETERMINANT OF WHETHER THEY THINK A BUSINESS IS CREDIBLE

Not having a website makes consumers trust you less. In fact, 48 percent of people cited a website’s design as the number one factor in deciding the credibility of a business. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.

REASON #5: YOU NEED TO ANSWER BASIC QUESTIONS QUICKLY

People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website: Who are you? What do you do/offer?How do I contact you?

REASON #6: IT WILL HELP YOU BEAT THE GOLIATHS IN YOUR INDUSTRY

Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search.

REASON #7: SOCIAL MEDIA REACH IS DIMINISHING

So, you think you don’t need a website because you’re on Facebook.

Great, so is every other business in America. You need a website even if you have a Facebook page.

And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already.

Here are the objections. Go to the article to see the details for each. Article: https://www.bluecorona.com/blog/do-i-need-a-website

OBJECTION #1: “MY BUSINESS IS TOO SMALL, AND I DON’T HAVE THE BUDGET FOR A WEBSITE.”

OBJECTION #2: “I ALREADY HAVE ENOUGH BUSINESS. I DON’T NEED A WEBSITE.”

OBJECTION #3: “I HAVE A GUY THAT SAID HE COULD MAKE ME A WEBSITE FOR FREE.”

OBJECTION #4: “OUR CUSTOMERS AREN’T BIG COMPUTER USERS.”

OBJECTION #5: I DON’T NEED A WEBSITE BECAUSE I’M NOT ECOMMERCE OR AN ONLINE BUSINESS.

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